More Virgin Commentary

I shared with my young son Gabe how impressed I was with Virgin Air. No surprise that the son of The Columbo of Marketing would reply with, "What was so special about it?" After I described the photo in my last blog, he asked "Was there anything else?" Makes a dad proud :)

Pictured is another example. Learning from the world of residential real estate: if the front door and surrounding area are shoddy, it affects the visitor's view of the entire home.

Conversely, checking in to the registration area at Virgin American emanates "pleasurable". Color -- ambiance lighting as well as the hallmark Red -- is everywhere, without overkill, from the decor to the boarding passes. And I can't say that I've EVER seen flowers when checking into United or Northwest!

That's what prompted me to follow up with "more" -- since this brand definitely deserves more than one post. There is a lot you can learn, regardless of what business you are in, and especially how other airlines better learn or have their lunch taken from the proverbial plate.

As I was drafting this post on Virgin Air, I sat next to Sera Cawanibuka from Tourism Fiji who said that after her first "Virgin" flight, she told all the people in her office about it. Now they all "fly Virgin" and haven't used United, American, et al -- in years!!