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posted by Paul Travis CMC @ 2:11 PM
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M A R K E T I N G - 2 0 2 0
This monthly blog covers the "2020" double-entendre: (1) where the world of marketing is going as we approach the year 2020, and (2) "20/20 vision" of real-world marketing bests and busts. The goal is to help you as a businessperson, in an emerging business, improve YOUR approach to YOUR customer(s) by seeing the world through the eyes of a veteran marketeer. Paul Travis welcomes your comments and counterpoints!
2010-03-17
About Me
- Name: Paul Travis CMC
- Location: Bainbridge Island, Washington, United States
I get satisfaction out of seeing my clients become more successful in the marketplace as a result of my contribution on an interim or project basis. (Not surprisingly, the subtitle of my book, "Leadership on Demand", is "How Smart CEO's Tap Interim Management to Drive Revenue"). I left full-time corporate America, having served as director and executive with publicly and privately traded companies. Known as the "Columbo of Marketing", I serve companies in high tech, food & beverage, and manufacturing industries. My technology marketing career dates back to the 1980's with Microsoft. I am a Certified Management Consultant and serve as President of the Institute of Management Consultants chapter here in the Pacific NW. Favorite business saying: "What Gets Measured Gets Managed". Pet Peeve saying: "Save up to 40% or more!"
Previous Posts
- The Double Edge of the CTA Sword
- FACTA -- not a derogatory slur!
- The Silver Lining to the Coming FTC Changes
- Test: assets, assets everywhere!
- Quick -- what do you get when you cross EQ with IT?
- Travis' Second Scoop!
- One decade ago, all over again
- Getting on the Social Media Bandwagon
- Another take on The Four P's
- What Should The Airlines Be Doing Now?
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