Test: assets, assets everywhere!

[This Domain For Sale]

In working with a client with some fantastic technology for making products and web pages more findable through search (see AnswerOil) I came across a competitor who reminded me of the carnal sin of recycling old web pages/domains.

Specifically, after going through their second rebrand in 3 years, I found that a competitor of theirs abandoned their 2nd URL, www.Guidester.com.

Someone in the marketing department (perhaps IT department) decided not to point the web address at the new one, which shall go nameless. Get this -- 147,000 references to the name and 5 hardcoded links to the now-defunct URL gone.

Asset utilization tip: make sure you are taking advantage of all the domains you control!