Make it Easy for Customers to Come Back!

One of my favorite sayings feels as "basic" and self-evident as the observation that there are 3 sides of a box! Yet I know it opened my eyes and does the same for many clients.

It proposes that there are only 3 ways to increase revenues:

• Increase the number of customers
• Increase the frequency with which they spend their money
• Increase the amount they spend each time
  

While there are many lessons to draw from this truism, my camera recently snapped two examples of increasing frequency -- namely, tell your current customer when they can come back next!














The first is advertising on the side of ice resurfacing machine at a hockey game; the second is a sign on the last hole of a miniature golf course in New Hampshire.

Quick: how can you infuse "next visit mentality" into your current customer experience?

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