2008-02-02

WDITOT?

"Why Didn’t I Think Of That?" A common remark in an entrepreneurial society. But that doesn't guarantee (not anywhere close) financial success.

Take an idea like this -- we'll track it.

With the abundance of cellphones and smartphones in the market having built-in cameras, wouldn't it be great to be able to send a printed picture?

Wish You Were Here is just such a service, as scooped by MyTreo.net. Take that photo of the car you’ve always wanted -- or anything else you want to visually share -- and send via email or text-message. The service prints the photo and your message to any U.S. address. It costs $1.99 per postcard, charged directly to your cellular phone bill (billing arrangements in place with most major US carriers).

As I’ve said, however, ideas are cheap -- execution is everything.

There are myriad great ideas that have never fulfilled their vision. Causes are mostly due to management (speaking from years of experience in consulting as well as my own personal entrepreneurial failures!).

  • The management team falls apart because of squabbles

  • The company can’t get funded (or founders won’t accept the market’s opinion of the valuation)

  • Management doesn’t execute a marketing plan that sufficiently gets the word out

  • Management blows the money on a Super Bowl advertisement (Hail Mary pass), or conversely,

  • Management endeavors to do so many things that no one thing takes hold

How are you executing today?