Call It "Greener Pastures"

The dynamic my colleague Michael Pearce pointed out this past week is much like "Greener Pastures". You know, where people with straight hair wish they had curls. And people who have eyeglasses wish they could get contacts so as to not have glasses.

What's the dynamic, you ask?

In the business world today, it seems everyone in the service business is desperately striving to productize their offerings. And everyone with a product is working toward a service model.

Are consultants instigating this, and thus to blame? I doubt it.

More likely is that we're simply in a time of massive change and transition, and all "aware" businesspersons are questioning everything.

That which is left alone may be getting skunked by the competition at this very moment! Make certain that each of your revenue streams are not only profitable, but contributing in other ways. And if you are running loss leaders on a consistent basis, experiment with phasing them out and driving a different mix.

Where can you "fix things" before they get broken by someone who cares less than you?