Different Customers, Different Concerns

Whenever I hear "The Customer is Always Right", the thought that comes to mind is... which customer?

Every company has multiple constitutencies of customer: the one who pays may or may not be the same one who uses the product. Advertisers are another constituency. Employees. Stockholders.

All care about different, but overlapping, sets of issues.

In this case, the home customer and the grocer store owner both want their watermelons to use use shelf space better!

Researchers figured out (around the turn of the millenium) how to
surround the melon with a square glass case while growing on the vine.

Thus, square watermelons...



But, as clients and associates are aware, I am known to say "Ideas are cheap; Execution is everything."

In this case, quantity projections have been difficult to hit. So these unique fruits are still more of a "specialty" item than the space-saving commodity they were intended to be. Street price: 4X more than plain "round" melons!

Question 1: what would help your [various classes of] customer love your product or service even more?

Question 2: can you deliver this improvement/enhancement profitably?