Go Guerilla

Recently I was asked at a mastermind meeting what qualified a technique as "guerilla marketing". I replied that it was technique that didn't involve competing against other companies in traditionally known channels, such as magazine advertisements or trade show booths.

Another participant gave an example of what he had done. He promotes personal services in the financial realm, and a good client for him is affluent. So he periodically goes into his favorite coffeehouse where he has gotten to know the baristas.

He drops a $100 bill, gets himself a drink, and sits down at a table. His arrangement with the team behind the table is that the next $90 is to buy drinks for as many customers as possible who meet his profile. Those customers will hear that their drink was compliments of the gentleman at the table "over there".

He gets about 18 conversations and (over time) averages one new client for the morning's investment. Now that is creative thinking, and outside the box of tradition!

How can you think outside the limits of tradition today?