Compete Against Yourself

One of the concerns with retail products (all products, actually!) is someone coming along and making a better one. Sometimes the best thing to do is create that impression by competing against yourself.

I absolutely love this side-by-side competitive comparison of glues found in a California Al's Auto Supply!

Same .07 oz volume, but virtually everything else different: the color scheme, the goofy blue character versus sophisicated color scheme, the brand name, the cutout, and the kind of vehicle suggested (classic vs modern).

Most importantly -- the price! A 30% premium for the Ultra Bond.

Why wait for someone else to come along and take your "premium" business? Launch one yourself -- with an "advanced formula", "no clogging", and a healthy margin!