Quantify, Quantify, Quantify

Do you have a favorite retail quote?

I do. And it's not one that I think the industry should be proud of...

Save up to 40 percent, or more!

What are we, the consumers, to think -- 1% or 99%? Human beings can only consider offers and value propositions within a meaningful frame of reference.

Consider this example -- a customer feedback card from Silver City Restaurant & Brewery in Silverdale, Washington, made to look like the classified ads.

$375k per year sounds a lot more impactful than $15 for five minutes. Misrepresentative? No, I see creativity in catching attention and "portraying value".

There is always a way to quantify the true value. Sometimes we have to work hard to figure it out. Often, going through the exercise helps us understand how to communicate to the prospective consumer.

So... how can you quantify your value proposition for your prospective clients and customers?