How Does a Stuntman Help Others?

Zig Ziglar said, "the way to achieve success is to help others get what they want".

So how does that translate into 60 Second Marketing? It prompts us to objectively inventory our skills and identify corresponding needs in the marketplace.

Here is an awesome example. Mike Dochterman had a skill that people "ooh"ed and "ahhh"ed over. Most people would love the response and what it does for the ego.

You see, Mike is a stuntman. He is good at things that most people never want to try, such as setting himself on fire and jumping three stories into less than 3 feet of water. I'd venture to say he has a résumé that's altogether different than you and I...

· World record holder highest fire dive into shallow water.
· Stunts in the movies, Back Draft & many more.
· U.S. dive team.
· Acapulco cliff diving champion.
· Stunt double for Don Johnson in Miami Vice.
· Tireless fundraiser for cancer research.

So Mike and his marketing director created a win/win/win. He wants to support cancer research after having lost his wife to it; he wants to practice his craft; and he helps car dealerships which are always looking for a new way to draw in prospective customers.

Here's what the "Event in a Box" looks like: $7950 gets you a stuntman, pool, ladder lift, and airfare. Their marketing materials help clients see this is a reasonable advertising expense, comparing it with a 10,000-count mailer. The dealership must agree to donate a portion of proceeds from the weekend's sales to cancer research -- which they oblige, building goodwill in their community.

What are Mike's results? Last year, he booked 32 different shows from one coast of the country to the other. This year is equally full. Strategy realized!

How can you help others get what they want?