Differentiate or (Dwindle/Decay/Die)

Whether you are a business executive, a career coach, a parent, or a marketing consultant like myself, there are people around you that you'd like to lead down your path, right?

With the personal information overload that our society faces today, you must either differentiate your message or face blending into the "noise stream" that surrounds us every day.

A brilliant product that plays on this dynamic is "Babble" from Herman Miller, the office furniture people. This patented desktop digital device provides simultaneous playback of different recordings of your voice, effectively rendering your phone call "confusingly confidential" to people sitting as close as the next cubicle!

Your mission, should you choose to accept it, is to create a different conversation than people are hearing elsewhere. I learned this in the 90's by doing restaurant coupons which doubled in value if the person identified the typographical error somewhere in the fine print. Customers had fun and the campaign was extremely effective at bringing in non-coupon customers based on positive word-of-mouth.

Have a taste of this kind of incentive, right now! I've lined up some wonderful gifts (each worth between $14.00 and $69.00) as incentives for you to simply read through my initial cache of writings. If/when you catch a typo, report it using the email link in the right column and qualify for a drawing of the items below:

• 1 Pair Sterling Silver Earrings (choice of colors) from Thimbleberry Design


• Bronze Pass to the Seattle Real Estate Investor's Super Conference (Oct. 20-23)


• Free one-year subscription to KidMail.net
• 1 Bottle of XanGo - natural anti-inflammatory and antioxidant beverage
• Gift certificate for Shima Sushi on Bainbridge Island, WA


• “Creating Your Own Destiny” (softback) by Patrick Snow

The Fine Print: (1) One typo per person. (2) Don't worry, I won't award a Seattle-area restaurant gift certificate to a New Yorker. (3) Oh, and of course, "supplies are limited".